Donor Intelligence + SEO · 2025
Bread of Life Foundation
Donor lifecycle automation, AI-search optimization, and a giving experience rebuilt from first principles. Tripled recurring donors in two quarters.
- Region
- Canada · United States
- Duration
- 18 weeks
- Team
- 4 senior
- Headline
- $2.1M new monthly recurring
The problem
What was at stake.
Bread of Life had a 27-year track record but a giving funnel that lost donors at every step. Their site was invisible inside ChatGPT and Perplexity, and donor data lived in three CRMs that didn't talk.
How we walked it through.
- 01
Replaced four tools with a single Next.js + Postgres giving platform on Vercel Fluid Compute.
- 02
Built a donor intelligence engine with cohort-based lifecycle automation, written in plain English for the team.
- 03
Restructured site information architecture for both classic SEO and AI search (GEO/AEO), with llms.txt and granular schema.
- 04
Migrated 27 years of donor history into a single source of truth and trained the dev team to own it.
Measured against the mission.
New monthly recurring
$2.1M
Recurring donors
3.4× in 6 months
AI-search citations
+940%
Software bill
−52%
We replaced four vendors with Aisaiah and cut our software bill in half. Months later we're still finding things they got right.
Priya Mensah
Executive Director, Bread of Life Foundation